Journal
Field notes from the lab
Practical writing on voice AI, agentic systems, and building for businesses that speak more than English.
Playbook · 7 min read · Aug 2026
Selling on WhatsApp: what the catalogue actually does, and what it costs
WhatsApp commerce works, but not the way most pitches describe it. Here are the actual catalogue limits, how the message pricing really works, and why the free service window changes the economics more than anything else.
Read the post → Frontier · 5 min read · Jul 2026Voice AI in Punjabi and Hindi — what's actually possible in 2026
An honest snapshot from a lab shipping it: what works, what still trips it up, and the exact stack we run in production.
Read the post → Playbook · 4 min read · Jul 2026AI assistant, chatbot, or human agent? A decision framework for Indian SMBs
Not every business should add AI. A signal-by-signal table for choosing between voice AI, WhatsApp AI, and a human — before anyone spends a rupee.
Read the post →More writing coming soon.