AI Division
AI That Actually Works
for Your Business.
We build custom AI — voice, chat, WhatsApp, automation. Trained on your business. Tuned to your brand. Ready when your customers are.
The framing
Not Magic. Just Really Good Software.
The AI we build isn't a science-fair trick. It's production software with a language model at the core — wired into your booking system, your product catalogue, your WhatsApp number, your CRM. It answers the way you'd want a well-trained staff member to answer: on-brand, in your customer's language, at 2am on a Sunday.
In the lab, we tune the hard parts — regional-language understanding for Punjabi, Hindi and codemix; graceful handoff to a human when the AI is unsure; guardrails so it never invents a price or a promise. What reaches your customers is calm, useful, and unmistakably yours.
Voice AI (Web)
Real-time voice on your website
A visitor taps once and starts talking to your business — out loud, in Punjabi, Hindi or English. No forms, no menus. The assistant answers questions, checks availability, and captures the lead, all in a natural back-and-forth.
- Sub-second responses on Gemini Live native audio
- Barge-in — customers can interrupt naturally
- Full transcript captured for your records
Who it's for: clinics, studios, boutiques, and any business whose customers would rather talk than type.
Voice AI (Phone)
Inbound calls, answered 24/7
Your business number, answered every time — even after hours. The AI greets callers, answers common questions, books appointments, and captures details, then hands the summary to your team.
- Never miss a call again — 24/7 pickup
- Books appointments and captures caller intent
- Escalates to a human for anything sensitive
Who it's for: dental & medical clinics, salons, dealerships, and service businesses drowning in repeat calls.
WhatsApp AI Chat
Freeform chat on your business WhatsApp
Customers already live on WhatsApp. We put an AI on your business number that knows your services, prices and hours — and chats naturally, in the language they message in.
- Trained on your services, prices and FAQs
- Replies instantly, day or night
- Hands qualified leads to your team
Who it's for: any business whose customers ask the same questions over and over on WhatsApp.
WhatsApp AI Catalogue
Browse, cart and checkout inside WhatsApp
A full storefront that lives inside the chat. Customers browse products, ask questions, add to cart and check out — without ever leaving WhatsApp.
- Product cards with prices and variants
- Cart and checkout in-chat
- Order details flow straight to your system
Who it's for: boutiques, food brands, and D2C sellers who sell through WhatsApp today.
Whole-leaf green tea with saffron & almond
Website Chat Widget
A chat bubble that actually helps
A branded chat bubble in the corner of your site that answers instantly and captures qualified leads — no more contact forms that go unanswered.
- On-brand bubble, matches your site
- Answers from your own content
- Captures name, need and contact for follow-up
Who it's for: any website that gets visitors with questions and loses them to slow replies.
Automation & Integrations
The AI you never see — but always feel
Not every AI needs a face. A lot of the value is behind the scenes: parsing incoming orders, routing leads, syncing your CRM, generating reports, nudging follow-ups. We wire the language model into your workflow so the busywork runs itself.
- Parse WhatsApp / email orders into structured data
- Sync to CRM, Sheets, calendars, and dashboards
- Auto-route leads and trigger follow-ups
Who it's for: teams losing hours to copy-paste, manual data entry, and missed follow-ups.
Trained on your world
Industries We Serve
12+ verticals out of the box — each with its own playbook. Don't see yours? That's what the lab is for.
💄Beauty & Makeup
Book appointments, answer service questions, capture bridal package leads.
🦷Dental Clinics
Confirm appointments, send reminders, pre-screen new patient enquiries.
🥗Dietitians
Meal-plan questions, package explanations, gentle follow-up nudges.
💍Wedding Planners
Quote packages by size and venue, capture WhatsApp leads instantly.
📸Photographers
Share portfolios, quote shoot packages, and hold booking dates.
🏃Physiotherapy
Explain treatments, book sessions, and answer recovery questions.
👗Boutiques
Show collections, check sizes, and take orders inside WhatsApp.
🏋️Fitness Studios
Share class schedules, membership plans, and trial bookings.
🏥Clinics & Hospitals
Route enquiries by department, confirm visits, share timings.
📚Tutors & Coaching
Explain courses and fees, capture enrolments, answer parent queries.
🏨Hotels & Stays
Answer availability, share tariffs, and capture booking enquiries.
✦Yours — Custom
A vertical we haven't listed? We build it. That's the whole point of the lab.
Common questions
Questions People Ask
Will AI replace my staff?
No — it removes the repetitive load so your team focuses on the work that needs a human. The AI handles the 2am "are you open?" messages; your people handle the conversations that actually need judgment.
What information does the AI need?
Whatever a good new employee would need on day one: your services, prices, hours, policies, and a few example conversations. We turn that into the AI's knowledge and tone during setup.
How long does it take to build?
Most AI assistants go live in one to three weeks, depending on how many integrations and edge cases are involved. We ship in weeks, not quarters.
Does it really work in Hindi and Punjabi?
Yes — regional-language understanding is the part we tune hardest in the lab, including Punjabi, Hindi, and the codemix people actually speak. English too.
What if the AI doesn't know something?
It says so honestly and offers to connect a human, rather than inventing an answer. We build in guardrails so it never fabricates a price or a promise.
Can it hand off to a real person?
Always. When a conversation needs a human, the AI captures the context and routes it to your team — by WhatsApp, email, or your CRM.
Who owns the AI and the data?
You do. We build on your infrastructure and accounts wherever possible, and hand over full ownership. No lock-in.
What does it cost to run?
Running costs are usage-based and typically modest — far less than the staff hours saved. We're transparent about it before you commit.
Is customer data safe?
Conversations are processed live and we follow least-data practices. We'll walk you through exactly what's stored, where, and for how long.
Ready to add AI to your business?
Tell us what you're building. We reply within 24 hours.
Talk to us